Job Description:
Position Purpose: To develop, execute and manage postpaid Customer Life Cycle. Manage all postpaid retention and churn prevention programs and campaigns. Oversee development and implementation of retention tools, products and promotional campaigns aimed at increasing customer loyalty customer satisfaction and reducing churn. Manage and lead Postpaid Loyalty program executive.
Area of Interest: Marketing
Location: Islamabad
Degree(s)/Major(s): -MBA
Certification(s): N/A
Experience Required: -2-4 years relevant experience
Key Responsibilities:
-Responsible of overall Loyalty programs performance in terms of financials as well as customer acceptance / appreciation
-To develop strategies and functions of the loyalty program (e.g. activate passive customers, increase customer acquisition, increase data collection etc.)
-To design campaigns , programs and services in order to retain existing customers and increase the number of subscribers, increase the usage of existing customers
-To coordinate the development of cost-benefit analysis and to develop execution plans for implementation of proposals
-To gather and provide required information and data from Customer Insight, Marketing Research, Customer Care and Reward and Partners Management. Integrating these departments to manage processes of the programs e.g. data collection, benefit utilization, service delivery, channel management etc
-To review the performance of the existing partners within the loyalty programs
-To add new partners to the program to increase the attractiveness of the program
-To manage the Loyalty programs business requirements of all communication channels (Call Center, Web Site, SMS etc)
-To design new campaign and programs to customer segments based on the strategies and objectives
-To search for cross-sell and up-sell opportunities within the segments
-To prepare offer and gift contents and determine cost and benefits
-To prepare the communication content for the call center to be used when contacting the members (welcome scripts, information to be provided about the campaigns, satisfaction survey/procedures etc)
-To report the issues to operations which are faced in the channels to increase customer satisfaction.
Functional Skills/Knowledge Areas:
-Ability to span strategic, technical and commercial areas
-Overall knowledge of global churn/ retention and loyalty programmes being deployed in particular within telecoms
-Strong analytical skills
-Project Planning and Implementation
-Customer focused skills
-Understand customers data , usage and behaviour patterns in general through analysis techniques
At times, organization decisions can affect the hiring speed of the position you applied for. So you need to remain positive and wait patiently for their decision. If you are shortlisted, the employer will update your application status or contact you directly to arrange for an interview. Therefore, check your email regularly and make sure your contact details are up-to-date.

To Apply:
Application Deadline: 29-Jul-2010
Apply online at:


* Only shortlisted candidates will be contacted
* Candidates with disabilities are strongly encouraged to apply.
* These vacancy details are not definitive and may be subject to future amendments.

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